Last updated: 06/11/2026

1. Who is responsible for your data

Tove Creative Co. Ltd (company no. 17514438), trading as Art by Princella and Tove Garden, is the controller of the personal data collected on this website. Our registered office is Unit 13, Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA. For anything about your data, email hello@artbyprin.com.

2. What we collect and why

When you place an order. We collect your name, email address, delivery and billing address, phone number and order details. We use them to process, deliver and support your order. Our lawful basis is the contract between us.

Order and payment records. We keep these to run our accounts and meet UK tax law. Our lawful basis is legal obligation.

When you sign up to a newsletter. We collect your email address and first name to send you the newsletter you asked for. Our lawful basis is your consent.

When you contact us. We keep your messages so we can reply. Our lawful basis is our legitimate interest in answering you.

When you browse the website. Cookies collect device and usage data so the website works and we can see how it is used. Our lawful basis is your consent, except for essential cookies that the cart and checkout need.

We do not see or store your full card details. Payment providers handle them directly.

3. Who we share it with

We share data only with the services that help us run the shop and newsletter:

• Gelato prints and posts your order, so it receives your name and delivery address.
• WooPayments process your payment.
• Kit sends our newsletters and stores subscriber details.
• SiteGround hosts this website.
• Google Workspace handles our email.
• Royal Mail and other couriers used by Gelato deliver your order.

We never sell your data. We may share it if the law requires us to.

4. Data outside the UK

Some of these services store data outside the UK, including in the EU and the USA. Where that happens, they protect it with safeguards approved under UK law, such as the UK International Data Transfer Addendum or the UK–US Data Bridge.

5. How long we keep it

We keep order and payment records for six years after the end of the financial year, as UK tax law requires. Newsletter details stay until you unsubscribe. Messages are kept for up to two years.

6. Newsletters

You only receive our newsletters if you sign up and confirm your email address. Every email has an unsubscribe link, and you can leave at any time.

7. Cookies

We use essential cookies to run the cart and checkout. With your consent, we also use cookies that help us understand how the website is used. Our Cookie Policy explains them in full.

8. Your rights

Under UK data protection law, you can ask us to:

• give you a copy of the data we hold about you
• correct data that is wrong
• delete your data, where we no longer need to keep it
• restrict or object to how we use it
• send your data to you or another organisation in a portable format
• stop using it where you gave consent, at any time

Email hello@artbyprin.com to use any of these rights. We will reply within one month.

9. Complaints

If you are unhappy with how we handle your data, please tell us first. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

10. Changes to this policy

We will post any changes on this page and update the date at the top.